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Worst SEO Blunders

Thomas Prendergast — Sun Jun 13, 2010 4:02 pm

Author: Thomas Prendergast

Posted: Sun Jun 13, 2010 4:02 pm

<h3>Worst SEO Blunders</h3>

According to Search Engine Land Many consider search engine optimization as a sort of black box. But once the essential features of a search engine optimal website are laid out in a concise list, SEO is not nearly as mystifying.

<font>The Big secret is, "There is No Secret"</font>

Every web site owner wants more traffic and higher rankings in the search engines. In the midst of an SEO campaign, however, it’s easy to lose sight of the forest for the trees. So before you change a single title, you might want to shift your focus to answer some important questions.

So what do I mean by losing sight of the forest for the trees anyway? You’ve probably heard that expression since you were a teenager at least. You may even know that it means focusing on the details to the point that you lose sight of the big picture – and with the amount of detail work that goes into a proper SEO project, that’s easy to do.

The mission of search engines is to supply their visitors with relevant results, so penalizing or banning sites that appear to interfere with that mission is a necessity. Understanding which blunders adversely impact your search engine rankings is a prerequisite to a well-optimized site.

1. Do you use pull-down boxes for navigation? Search engine spiders can’t fill out forms, even short ones with just one pull-down. Thus, they can’t get to the pages that follow. If you’re using pull-downs, make sure there is an alternate means of navigating to those pages that the spiders can use. Note this is not the same as a mouseover menu, where sub-choices show up upon hovering over the main navigation bar; that’s fine if done using CSS (rather than Javascript.)

2. Does your primary navigation require Flash, Java or Javascript? If you rely on search engine spiders executing Flash, Java or Javascript code in order to access links to deeper pages within your site, you’re taking a big risk. The search engines have a limited ability to deal with Flash, Java and Javascript. So the links may not be accessible to the spiders, or the link text may not get associated with the link. Semantically marked up HTML is always the most search engine friendly way to go.

3. Is your site done entirely in Flash or overly graphical with very little textual content? Text is always better than graphics or Flash animations for search engine rankings. Page titles and section headings should be text, not graphics. The main textual content of the page should ideally not be embedded within Flash. If it is, then have an alternative text version within div tags and use SWFObject to determine whether that text is displayed based on whether the visitor has the Flash plugin installed.

4. Is your home page a “splash page” or otherwise content-less? With most webites, as mentioned above, the home page is weighted by the search engines as the most important page on the site (i.e., given the highest PageRank score.) Thus, having no keyword-rich content on your home page is a missed opportunity.

5. Does your site employ frames? Search engines have problems crawling sites that use frames (i.e., where part of the page moves when you scroll but other parts stay stationary.) Google advises not using frames: “Frames tend to cause problems with search engines, bookmarks, emailing links and so on, because frames don’t fit the conceptual model of the Web (every page corresponds to a single URL.) “Furthermore, if a frame does get indexed, searchers clicking through to it from search results will often find an “orphaned page”: a frame without the content it framed, or content without the associated navigation links in the frame it was intended to display with. Often, they will simply find an error page.What about “iFrames”, you ask? iFrames are better than frames for a variety of reasons, but the content within an iframe on a page still won’t be indexed as part of that page’s content.

6. Do the URLs of your pages Include “cgi-bin” or numerous ampersands? As discussed, search engines are leery of dynamically generated pages. That’s because they can lead the search spider into an infinite loop called a “spider trap.” Certain characters (question marks, ampersands, equal signs) and “cgi-bin” in the URL are sure-fire tip-offs to the search engines that the page is dynamic and thus to proceed with caution. If the URLs have long, overly complex “query strings” (the part of the URL after the question mark), with a number of ampersands and equals signs (which signify that there are multiple variables in the query string), then your page is less likely to get included in the search engine’s index.

7. Do the URLs of your pages include session IDs or user IDs? If your answer to this question is yes, then consider this: search engine spiders like Googlebot don’t support cookies, and thus the spider will be assigned a new session ID or user ID on each page on your site that it visits. This is the proverbial “spider trap” waiting to happen. Search engine spiders may just skip over these pages. If such pages do get indexed, there will be multiple copies of the same pages each taking a share of the PageRank score, resulting in PageRank dilution and lowered rankings.If you’re not quite clear on why your PageRank scores will be diluted, think of it this way: Googlebot will find minimal links pointing to the exact version of a page with a particular session ID in its URL.

8. Do you unnecessarily spread your site across multiple domains? This is typically done for load balancing purposes. For example, the links on the JCPenney.com home page point off to www2.jcpenney.com, or www3.jcpenney.com, or www4.jcpenney.com and so on, depending on which server is the least busy. This dilutes PageRank in a way similar to how session IDs in the URL dilute PageRank.

9. Are your title tags the same on all pages? Far too many websites use a single title tag for the entire site. If your site falls into that group, you’re missing out on a lot of search engine traffic. Each page of your site should “sing” for one or several unique keyword themes. That “singing” is stifled when the page’s title tag doesn’t incorporate the particular keyword being targeted.

10. Do you have pop-ups on your site? Most search engines don’t index Javascript-based pop-ups, so the content within the pop-up will not get indexed. If that’s not good enough reason to stop using pop-ups, you should know that people hate them – with a passion. Also consider that untold millions of users have pop-up blockers installed. (The Google Toolbar and Yahoo Companion toolbar are pop-up blockers, too, in case you didn’t know.)

I expect many of you will look at these questions and think that they should be asked well before a site goes live, very early in the design process. That’s probably true. But it’s also true that web sites evolve over time, rather like people. They change, grow, and adapt to conditions in the marketplace. By the time a web site has been up for a couple of years (or even less), it might be a very different creature from what the site owner originally had in mind.

This kind of change is not a bad thing, per se. We all get a certain amount of satisfaction out of growing and tweaking our sites, and then watching what happens. If we’re not looking clearly at what the site is turning into, however, we can’t see what it needs.

Search engine optimization could be a tiring task but with time it sure helps you get better traffic.

Today Google Real-Time Search Changes Everything. Not being where your customer is looking could be costing you their business! Search engines are tightening up the loopholes to manipulate positioning.

So called “doorway” pages, tricks with meta tag/keyword files, etc. no longer are effective. Keyword positioning, along with indexing, is the way to be seen on today’s Internet.

•The vast majority of clicks occur within the top 5 positions on a search page.

• As a rule, the more competitive the business category, the harder it is to attain decent placement. Conversely, the more competitive the business category, the more important placement is to success of the business.

Entrepreneurs and small businesses constantly find themselves looking around asking themselves why they can’t quite seem to find a good fit for what they need from service providers.

People do business with who they like, who they trust and who truly care about their business. In fact, a recent study by US News & World Report revealed that when clients leave their current provider it’s not because of a pricing or product problem, but a “people” problem. People that no longer value their business, or seem indifferent to it. A whopping 68% of them.

• A fractional 14% defected because of a pricing issue followed by 9% who were successfully wooed by a competitor.

• With Google Real-Time Search the playing field has been leveled.

• No longer can you or your competition sit back and think they own their TOP organic Google positions!

To Improve Web Site Search Engine Rankings, it’s SEO Specialist Online for all your search engine optimization needs Why not let us do a Free Website Evaluation for Your Business TODAY!

Sometimes the best helping hand you can get is a good, firm

Thomas Prendergast — Tue Apr 06, 2010 4:00 pm

Author: Thomas Prendergast

Posted: Tue Apr 06, 2010 4:00 pm

<h3><font>SEO Ranting</font></h3>

I do want top rankings 
I do NOT want top rankings.

Which one of those statements is true for you?

I am willing to invest time or money to get top rankings.
I am NOT willing to invest time or money to get top rankings.

Which one of those statements is true for you?

Not many things in life are black and white...but getting top rankings for your website is. 

You either have them or you don't AND you are either willing to do something to get them, or you're not.

I think a lot of people fool themselves into thinking they will do what it takes and then when the times comes to invest the time or put up money, they don't follow through.

I don't mean to be too blunt, and I definitely don't mean to be offensive but I do want to be honest and hopefully get you thinking.

It's worth repeating.

You either have top rankings or you don't.
You are either willing to do something to get top rankings, or you aren't.

What is true for you and what does that truth mean to you, your business and your goals?

It has been said that inaction is action, in and of itself.  So, the question is - you are already taking action in some form, so are you taking the right action?

SEO may not be for you.  You may not want a lot of new traffic and leads and sales.  If that's the case, that's OK.

But if you want or need traffic, leads and sales - then you need top rankings.

Not sure where that come from, but I guess that was my little rant for the day!  Stay tuned for more SEO tips.

<font>Jim Gras
</font>Senior SEO Strategist
SEO-Specialist-Online.com
Skype: jamiboy
800-897-6458

Professional Web Hosting | SEO Specialist Online

Thomas Prendergast — Mon Apr 05, 2010 8:00 pm

Author: Thomas Prendergast

Posted: Mon Apr 05, 2010 8:00 pm

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SEO SPECIALIST ONLINE FORUM LAUNCHES

Thomas Prendergast — Fri Apr 02, 2010 8:00 pm

Author: Thomas Prendergast

Posted: Fri Apr 02, 2010 8:00 pm

<h3>SEO SPECIALIST ONLINE FORUM LAUNCHES</h3>

Jim Gras from SEO-Specialist-Online.com announced the opening of the SEO SPECIALIST ONLINE FORUM today to the public.

A place for an open and frank discussion on "Cracking The Google Code, One Website At A Time", say's Gras, Senior SEO Strategist for SEO-Specialist-Online.com

SEO Specialists Online provides a high-level of and focused menu of Internet Marketing and related services to enable businesses, individuals, and entrepreneurs to promote their business successfully online.

Additionally, it provides the platform for building associate relationships that will serve to expand the business beyond that of the time and abilities of its principles.

Using our expertise and experience, clients will benefit from the services by getting more visibility to their websites, learn the tools and techniques to get that visibility and provide support services to the customers of customers.

Together with Lou Veltri who brings over 35 years as an experienced Information Technology (IT) entrepreneur and business consultant and Michael Augustine specialization in Information technology with over 15 years experience in both the public and private business sectors, SEO Specialists Online can help develop your business plan and help you build your blueprint for driving your Brand's presence on the Internet.

Steven Turner a SEO Specialist with MBA Post Graduate in Marketing w/Entrepreneurial Studies, Doctoral Candidate (PhD)-AMDS (Applied Management Decision Science) Access Sequential processing Methods which are used in the query process with in SEO-strategies. and John Lombaerde a 20 year veteran of the manufacturing and CAD/CAM industries, a technical writer and a SEO Keyword Analyst round out the team.

With several years of existence, long for most internet-based companies, SEO Specialists Online following, contacts and prospects are plentiful in our maturing pipeline. And, of course, there ability to mentor, train and lead is much more advanced than most of there competitors at any level. And last, but not least, each of their reputations are highly regarded both in Veretekk and on the internet, in general.

<font>Register Today</font> for the <font>SEO SPECIALIST ONLINE FORUM</font> so you too can Learn to <font>"Crack The Google Code One Website at a Time"</font>

SEO Services | Get Higher Rankings in Search Engines | SEO

Thomas Prendergast — Mon Mar 22, 2010 8:00 pm

Author: Thomas Prendergast

Posted: Mon Mar 22, 2010 8:00 pm

<h3>Get Higher Rankings in Search Engines and More Traffic to Your Website!</h3>

Your website is not on 1st pages of search engines? We will change that for good. Our SEO plans are designed to boost your rankings, fast.

Our SEO packages include: on-site SEO, link building, custom blogging, article writing/submission, Social bookmarking & more:

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Your website will SKYROCKET to top positions when new links start appearing all over the internet on relevant authority websites with High Page Rank.

Custom Blog, Article Writing & Submission:

...The most advanced methods of boosting traffic and linking power to your website. We build custom SEO-optimized blog for you and post on a regular basis as well as produce optimized articles and submit them to top article directories, linked back to your site.

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Appear at the top of Google with map and phone number - dominate Google Maps and Google "local searches" as well as Google 411 results. A must-have for any business!

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Dear Business Owner, Would You Like to:

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    * Make Social Media and Web 2.0 portals work for your business?
    * Work with reputable company that will stick around?

If your answer is "Yes" (it should be), we should talk today.

 Benefits of Hiring Us for Your Website Optimization:

    * Increase your rankings - fast.
    * Double or Triple presence on the 1st page of major search engines
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    * Full-time toll-free customer support (on this side of the ocean)

Recession seems to be over, economy picks up and demand for our services increases every month. In some markets we stopped accepting orders to protect our current customers interests (we do not take more than 1 customers in the same niche).

We use only ethical methods of promotion for ourselves as well as our clients. Our website can be found on 1st page of Google for many ultra-competitive keyphrases. Your website will get there too!

Interested? Let's Talk:

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<option>under $300</option>
<option>$300-$500</option>
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Is Google anti-Twitter?

Thomas Prendergast — Wed Feb 10, 2010 1:01 pm

Author: Thomas Prendergast

Posted: Wed Feb 10, 2010 1:01 pm

<h3><font>Is Google Jumping into the Social Media Waters?</font></h3>

<font>Facebook, Twitter and Now Google!</font>

<font>Just reported on CNN Google is Jumping into the Social Media Waters!</font>

<font>Google is expected to plunge into the world of Facebook and Twitter, using its popular Gmail service to allow users to post status updates and items.</font>

<font>The search-engine giant, which recently tweaked its search function to allow easier access to social media results, has planned an event for Tuesday at 1 p.m. ET at its California headquarters.</font>

<font>That comes a day after the Wall Street Journal quoted <font>"people familiar with the matter"</font> saying the feature would allow Facebook-style status updates, as well as pinging when users post something to affiliated sites like YouTube or Picasa.</font>

<font>If it appears as described, it would be a sort of anti-Twitter, making a user's updates private by default, as opposed to open, as they are on the micro-blogging site.</font>

<font>The hands-down leader in the search engine world, Google has been branching out on projects that include its Nexus One smartphone -- the company's first foray into hardware marketing.</font>

<font>Late last month, Google announced that people could tweak their accounts to make results related to friends, co-workers and other members of their social networks appear above all other results.</font>

<font>The Social Search feature was introduced to a limited number of Google users last year and was made available to everyone in beta status on January 28.</font>

<font>The change came with a hint of more things to come.</font>

<font>"This is just a first step in our ongoing effort to ensure that Google Web search is always as social as the Web itself," the company said in an instructional video posted to its official blog. </font>

<font>Google expected to plunge into social networking with Gmail status updates Search engine giant has planned a <font>1 p.m. announcement for Tuesday</font> Wall Street Journal quoted sources saying e-mail service will show status, other activity Move comes after Google tweaked searches to emphasize social networks</font>

Search Engine Optimization Today

Thomas Prendergast — Sat Jan 30, 2010 9:00 pm

Author: Thomas Prendergast

Posted: Sat Jan 30, 2010 9:00 pm

So-called “doorway” pages, tricks with meta tag/keyword files, etc. no longer are effective. Keyword positioning, along with indexing, is the way to be seen on today’s Internet.

• The vast majority of clicks occur within the top 5 positions on a search page.

Entrepreneurs and small businesses constantly find themselves looking around asking themselves why they can’t quite seem to find a good fit for what they need from service providers.

• A fractional 14% defected because of a pricing issue followed by 9% who were successfully wooed by a competitor.

• With Google Real-Time Search the playing field has been leveled.

• No longer can you or your competition sit back and think they own their TOP organic Google positions!

Google search engine ranking factors are among the most important items to check in any SEO work. This will ensure that the strategies formulated are effective, current and optimal for the best search engine ranking results. Every search engine optimization analysis examines the website's performance against these important ranking factors. This article series will take a closer look at these factors and find evidence for their existence, so you will know that you are on the right track when performing SEO on your website.

If deficiencies are found in a site's Google search engine ranking factors, the SEO in charge will attempt to make some changes to the website in such a way that it will now become search engine friendly and compliant with SEO ranking factors. Taken from a broader perspective, these improvements cover three important aspects:

• Content (using optimal titles, checking content quality, focusing relevance to targeted keywords, etc).

• Links (how other sites reference the website in terms of quality and quantity).

• Technical aspects (i.e. crawlability of the website) to name just three.

Are all big factor's in SEO, to improve Web Site Search Engine Rankings, with the Top Ten Search Engines, like Google, Alta Vista, AOL Search, Ask Jeeves, Excite, Inktomi, Lycos, MSN, Teoma and Yahoo.

SEO is the skillful art of placing researched keywords, that have a known searching audience, into various places on a web page that are known to be given weight by the ranking systems and algorithms of Major Search Engines

It is estimated that less than two percent of the commercial and small business website content writing on the Internet have had any optimization for search engines today still.

Our SEO Campaign Management Services provides you with the ultimate search engine optimization (SEO) system - virtually ensuring you will obtain top ten search engines rankings for your chosen web sites and keywords to Improve Web Site Search Engine Rankings

Furthermore, we are aware of all of the major search engines Webmaster and marketing guidelines and all of our marketing strategies and techniques are compliant with these guidelines and we work one on one with you to insure your knowledge of How does search engine optimization work.

All of our clients enjoy greatly improved positions in the Top Ten Search Engines for competitive keywords. The free, organic positions available through natural search marketing are the most coveted spots on these algorithmic search engines.

A properly optimized Web Site can take you from search invisibility and zero rankings to top spots in these Top Ten Search Engines, especially if optimization is combined with known off page ranking factors.

Those who act now, with decisiveness and confidence will lead their competition for the rest of this decade, while their competitors catch on and try to catch up. Spam free, guideline compliant marketing is at the top of our list, to make sure our client is protected.

<font>To Improve Web Site Search Engine Rankings, it’s <font>SEO Specialist Online</font> for all your search engine optimization needs Why not let us do a </font><font>Free Website Evaluation</font><font> </font><font>for Your Business TODAY!</font>

<font><font><font>Or contact us directly:</font></font></font>

<input> <input> <input>

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Our Office hours are Monday - Friday 9 am - 9 pm EST. If you have a question or only require email Support please do so here.

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Your Personal information is secure. Your information will Never be shared Sold, or Distributed to anyone for ANY reason – Guaranteed 

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<End> 

I don't know about you, but I absolutely hate spam.

Thomas Prendergast — Mon Dec 21, 2009 5:00 pm

Author: Thomas Prendergast

Posted: Mon Dec 21, 2009 5:00 pm

<h3><font>I Hate Spam!</font></h3>

<font>I don't know about you, but I absolutely hate spam.
 
Did you know that the contact form on your web site is a spammer's favorite place to harvest your address so they can send you all their junk email?
 
</font><font>It's true!
 
That's why you need to check out this new software that just became available.
 
It's called My Contact Station, and it is an all-in-one secure website contact solution that solves the email harvesting problem, provides an attractive interface for site visitors and installs easily in a matter of minutes!
 
I'm going to keep this short, because I have no doubt that you are going to want this the moment you see it... especially when you see the price!
 
If you have a web site, secure your site from spammers right now with My Contact Station.
 
</font><font>http://ihatespam.24ex.com</font>
<font> 
To your success,</font>

<font>Jim Gras
Senior SEO Strategist
</font><font>SEO-Specialist-Online.com</font><font>
Skype: jamiboy
800-897-6458 </font>

Google's Real-Time Search Changes Everything

Thomas Prendergast — Sun Dec 13, 2009 5:01 pm

Author: Thomas Prendergast

Posted: Sun Dec 13, 2009 5:01 pm

<h2>Today Google Real-Time Search Changes Everything </h2>

The real-time Web is here. Google has officially jumped into real-time search, taking full advantage of its recent partnerships and changing the face of search engine optimization. Conduct a search on Google and you might now see a sizable part of the page dedicated to real-time search. This is a scrolling, live update of content from across the Web about your query and one of the most significant public-facing changes Google has made in a long time. It's also one of the biggest changes to SEO (as it applies to Google) in recent history as reported by Website Magazine.

The real-time updates - or Latest results - take up a significant portion of screen space. After the sponosored listings at the top of the page, then the top organic result comes the real-time updates. In some cases, the box is also very close to the fold. In short, as it stands today, your company's organic listings might have already changed dramatically. While the total number of results does not seem to have changed, you might have dropped below the fold. That means checking your search positions immediately, and getting to work on improving them.

Below is a Google results page for Obama health care. The first result is the top result, then you will see the real-time results. The bottom result after the real-time box is just above the fold. This is a hot topic, so keep in mind that not all queries will produce real-time results, or results will be ordered differenlty. For example, a search for zhu zhu (a popular toy this holiday season) shows real-time results, but at the very bottom of the page. Also impacting the position of real-time results and normal organic listings will be the number of paid search results.

One thing is for certain - Web professionals stock in Facebook, Twitter, MySpace, FriendFeed, Jaiku and Identi.ca just went through the roof. Those companies are now partners, waist-deep in the Google mix; and that's where many of the real-time results are coming from. In short, if you're not on some or all of these networks, its time to get started. And you must go beyond just making a profile. These real-time results will take into account your social graph - the connections you make and your authority in the space, as well as the content you provide on these networks. We're talking quality here. Businesses must provide value to their social connections. For example, if you tweet an important piece of information and it gets re-tweeted by your followers, you can bet Google will take notice. Google will be examining accounts' social stock and including those in the updates - on the first page of Google. You will also notice that real-time results are not limited to social networks, but include blogs and other websites. Content creation and optimization (creative copy, keyword-friendliness, etc.) becomes a mission-critical business objective.

It will also be interesting to see if these new partner networks get flooded with content noise, once publishers realize the opportunity. It's quite possible the personal space users feel they have within networks like Facebook will be come serious spam magnets.

Don't miss out Get a free evaluation and analysis of your current search engine performance and see how we can make it even better focusing on optimization for Googles Social Search and real-time results.

Below is a brief video of Google's latest innovation. It's not hard to see the impact looming for Web professionals.

Stay up to date on the latest Internet trends. Get a free evaluation and analysis of your current search engine performance and see how we can make it even better focusing on optimization for Googles Social Search and real-time results.

Veretekk Platinum Control and Search Engine Optimization

Thomas Prendergast — Sat Dec 12, 2009 5:00 pm

Author: Thomas Prendergast

Posted: Sat Dec 12, 2009 5:00 pm

<h3><font>Veretekk Platinum Control and Search Engine Optimization</font></h3>

What do these two stand for? Simply put seo stands for search engine optimization but that can mean many different things depending on who you speak to and the Veretekk Platinum Control system is your tool for getting there.

Search engine optimization is a process of creating a site that is setup optimally to rank high in Google and other search engines. If you are looking to grow your business online, you need your site listed in the top of the search engines.  There are over 400,000,000 searches online daily.  These are people that are looking for information and items to purchase.

Are You where your customer is looking?

To outrank your competitor you just need to do a bit better than them at everything, knowing what that is where professionals can help you.

That is the Veretekk Platinum Control system!

Search engine optimization is a process of creating a site that is setup optimally to rank high in Google and other search engines. Veretekk Platinum Control means strong placement on the Internet.

It is becoming an absolute necessity, even for brick and mortar based retailers and non-internet related service providers. Consumers under 40 years of age are much more likely to search the Internet first for almost anything (making the Yellow Pages and other directory advertising much less effective).

At least first page placement is vital to be effective on the Internet. Your potential customer, client or user rarely clicks beyond the third bona-fide choice they are presented with. If your site is not on the top half of the first page, forget about being effective on the Internet.

Do you know what separates the struggling, heartbroken and cash-poor online entrepreneurs and small business owners? From the confident, clued-in marketers pulling down huge numbers and results?

The Veretekk Platinum Control system!

The search engines have one goal: to deliver the best possible results in response to someone’s query.  They are constantly tweaking their algorithm to make sure they are ranking the best sites.
 
People are changing how they search, site owners are changing their sites and the engines need to respond and make sure their algorithm is always fresh (to prevent people who have found ways to scam their way to the top with black hat techniques).  While most people dread algorithm changes, I find them a great opportunity.  If you are aggressively but ethically optimizing your site, you should have nothing to fear and any shake ups create opportunity for you.

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Get a free evaluation and analysis of Your Business

Thomas Prendergast — Thu Dec 10, 2009 9:00 pm

Author: Thomas Prendergast

Posted: Thu Dec 10, 2009 9:00 pm

<h3>Not being where your customer is looking could be costing you their business! </h3>

•Search engines are tightening up the loopholes to manipulate positioning. So called "doorway" pages, tricks with meta tag/keyword files, etc. no longer are effective. Keyword positioning, along with indexing, is the way to be seen on today's Internet.

•The vast majority of clicks occur within the top 5 positions on a search page.

•As a rule, the more competitive the business category, the harder it is to attain decent placement. Conversely, the more competitive the business category, the more important placement is to success of the business.

•At least first page placement is vital to be effective on the Internet. Your potential customer, client or user rarely clicks beyond the third bona-fide choice they are presented with. If your site is not on the top half of the first page, forget about being effective on the Internet.

•Strong placement on the Internet is becoming an absolute necessity, even for brick and mortar based retailers and non-internet related service providers. Consumers under 40 years of age are much more likely to search the Internet first for almost anything (making the "Yellow Pages" and other directory advertising much less effective).

•Companies that offer "voodoo" search engine positioning or "secret" methods will tell you not to expect results for several months. Meantime, they will keep asking you for money. While you're waiting for results, potential customers are doing business with someone else WHO IS NOW at the top of the search engines .

Get a free evaluation and analysis of your current search engine performance and how we can make it even better! 

Eagles & Bears | Veretekk Platinum Control | Blessed are th

Thomas Prendergast — Wed Nov 25, 2009 9:00 pm

Author: Thomas Prendergast

Posted: Wed Nov 25, 2009 9:00 pm

<h3>Eagles and Bears - Blessed are the Peacemakers</h3>

The war had been going on for centuries.  The war between the Eagles and the Bears.  Nobody in the forest knew what started the war.  But everyone know how often Bears were injured terribly or killed by dive bombing Eagles or just as often Eagles were killed in large numbers by sudden attacks by Bears or as they dove and the Bears swatted them from the sky.  Far too often the ones hurt the most were the children or babies or mommies of the baby Eagles and Bears who wanting nothing more than peace to raise their children.

Nevertheless, rumor had been in the air for a long time of a war to end all wars.  A final battle was coming that would pit every Bear in the woods against every Eagle and a final victor will emerge.  But nobody knew when that day would come.  But that day did come, before anyone was prepared for it.  It came about when Bartholomew Bear was playing in the woods by himself.  He wasn’t supposed to do that but sometimes children forget the warnings of their parents because they want so much to explore and learn.  He was chasing a butterfly laughing and leaping at it from a log to a stump to a rock and then to the ground.

Suddenly he felt a shooting pain in his foot.  He cried out before he even know what happened but he heard the SNAP of that man trap closed on his foot and he knew he was in big trouble.  He must have cried for hours wishing his Mommy or Daddy would come.  Little did he know they were preparing for the final battle, the war to end all wars with the Eagles. 

The butterfly lit on his bear shoulder.  “Can’t you get your foot out Bartholomew?”  The butterfly said.  “I want to play some more.”

“NO,” the little Bear cried big tears in his eyes.  “This trap has my leg in these pointy claws and it really hurts.”

“There is another one right next to it.”  Mr. Butterfly observed.  “Make sure you don’t get your other foot in it.  I will fly for help.”

“Yes please hurry.”  The sad little Bear begged his friend.  It was not long later that Bartholomew saw his help coming.  Dozens and dozens of bears appeared on the ridge. 

“Wow they sent everyone” he remarked to himself as more and more Bears lined up on that ridge and just stood there staring over at the other ridge on the opposite side of the valley Bartholomew was in. 

On the other side, the armies of the Eagles were gathering.  Filling the trees of the thick forest there, they dug their talons in and stared hatefully at the army of Bears just across the way not knowing the poor helpless Bear cub was trapped between them.

“DADDY HELP ME!”  Bartholomew’s voice suddenly rang out.  Both armies looked into the valley and recognized the plight of the child Bear.  He was crying loudly as he looked up spotting his Mommy and Daddy in the Bear army on the ridge.  Oh, the hearts of that Mommy and Daddy were torn seeing their child in that spot.  When the battle begins in just moments, the two armies will rush into that valley and the killing will be most awful. 

The Chieftain of the Eagles watched the little Bear.  His heart was touched but not enough to call off the attack.  “Daddy we have to stop it.”  His son Edgar Eagle said to him perched on the same branch with him.

“No son.”  The king of the Eagles declared.  “We can only hope somehow the Bear child survives the battle.”  The Chiefton of the Eagles watched the situation, unwilling to call the attack but unwilling to call it off.  He did not see the tiny Mr. Butterfly light on the beak of Edgar Eagle.

The entire armies of Bears were in anguish watching Bartholomew struggle.  But despite the begging of Bartholomew’s Mommy and Daddy, the King of the Bears would not call off the attack.  The clamor for war began to rise and Bartholomew was terribly afraid.  Suddenly, before the call to attack, a lone eagle soared out from the wooded side of the valley ridge.  All eyes were glued to that lone figure as it did several near spins and spiraled down in long elegant arches toward the stranded Bartholomew.  All of a sudden, the king of the Eagles knew who it was. 

“EDGAR VeretekkPlatinumControl” The cry went out and both army’s tensed knowing the son of the King of the eagles had gone into the valley first.  He landed at the side of the frightened Bear and looked at his injured leg.  “Don’t worry.”  Edgar VeretekkPlatinumControl said to Bartholomew.  “I come to help” but as he moved around assessing the problem.  SNAP the other trap closed on Edgar’s foot.  While Edgar VeretekkPlatinumControl was a soldier, the pain of the trap caused him to cry out in misery.

Without a call to war, suddenly two figures burst from either side of the valley.  The King of the Eagles shot form the ranks to the aid of his son and the king of the Bears rushed to help the fallen Bartholomew.  Seeing their kings’ rush to save the children, both sides suddenly dropped their armor and weapons and rushed into the valley.  The thunderous stampede was not a charge to battle and death but to save the precious youth plus the internet marketing newbie and for mercy. 

Within moments, the two armies were working like a single-minded people to free the children.  The Bears had the strength to pull open the traps and the Eagles the keen eyesight and ability to figure out the mechanisms so they opened them safely.  Slowly and carefully, the traps were pulled from the legs of Bartholomew and Edger and they were free.  Bartholomew rushed to the arms of the king of the Bears weeping with gratitude and Edger VeretekkPlatinumControl to the king of the Eagles CEO Tom Prendergast embracing him for stopping the attack to save their lives.  Then, just as though it was the natural thing to do, Bartholomew ran to the king of the Eagles and embraced him and Edgar wept in the arms of the King of the Bears. 

A thunderous shout of celebration went up from both armies.  The war was over forever.  Never again would the Bears and the Eagles live in warfare but instead they would be brothers and friends for eternity.  And all because the son of the King was willing to fly into the valley and was willing to give his life to save his enemy and give him life instead of death.

Veretekk Platinum Control can make you soar like Eagles and fight like Bears. The Internet has come of age. New technology has been developed and new opportunities have been created with this technology that you probably haven't heard off yet.

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Your site needs an extreme marketing Makeover.

Thomas Prendergast — Mon Nov 23, 2009 12:31 am

Author: Thomas Prendergast

Posted: Mon Nov 23, 2009 12:31 am

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Paid Search Is About Process, Not Planning

Thomas Prendergast — Mon Nov 23, 2009 12:31 am

Author: Thomas Prendergast

Posted: Mon Nov 23, 2009 12:31 am

Search engine optimization could be a tiring task but with time it sure helps you get better traffic. Take the  Free SEO Preparedness Quiz Visit SEO-Specialist-Online.com

<h3>Paid Search Is About Process, Not Planning</h3>

Many times we’re asked to present a plan for the next 30 – 60 – 90 days of a paid search program. This makes a great deal of sense when we bring a new client on board and have to fix or re-build their program. It takes time to build out a program comprehensively and laying out the priorities helps manage expectations. After that point that request for a “vision” or “plan” reveals a fundamental misunderstanding about the nature of paid search marketing as reported by George Michie .

Paid search is an amazingly powerful channel for capturing existing demand. It is not a demand generating channel. Like the yellow pages people only see the ads when they’re in the market for the advertiser’s products or services. Yellow page ads don’t make people interested in taking yoga; they convince people who are interested in yoga to try the advertiser’s studio. Paid search plays the same role, but it’s easy for marketers steeped in traditional channels to miss the implications of this fact.

For demand generating channels planning is of paramount importance. Television ads seek to 1) create awareness of a brand; 2) infuse that brand awareness with positive connotations; and 3) catapult that positive awareness into action. Marketers must plan the proper messaging and imagery for each phase, and plan the timing and budgets. Even direct marketers like catalogers must plan contact strategies, page counts and formats, circulation counts and frequency of touches. Planning is required because the marketer must generate interest and action, and the time lag between marketing investment and eventual payoff is both long and not guaranteed.

Paid search is different in every respect. Budgets don’t make sense for advertisers with shopping carts on their sites because the sales happen before they pay for the ads. We don’t have to plan what products to push or when; the ads will be served to the right audience at the right time and in the right volume to respond to consumer demand.

This is not to suggest that paid search requires no work. Paid search demands well honed processes for dealing with product turnover, landing page changes, promotional offers, seasonal shifts and more. Skilled analysts study data six-ways-to-Sunday to find nuggets of gold in search logs, in click-to-order intervals, and in new classification schemes that feed statistically meaningful differentiators to our algorithms. Reacting to shifts in consumer behavior and anticipating them whenever possible takes knowledge, skill and mountains of well-organized data.

However, it doesn’t really require a plan. Indeed, predicting what projects will be most valuable 30 days from now, or 60 is both impossible and unwise. The priorities change depending on all kinds of factors outside of the analyst’s control. Locking an analyst into an arbitrary schedule prevents them from adjusting to the priorities of the moment and thereby squancders opportunities.

Asking an analyst for a long range plan for a paid search campaign is like asking your stock broker what stocks you should buy and which you should sell 6 months from now. They can make those recommendations if you really want them, but usually you’d be wise not follow them.

Absence of “a plan” is unsettling, particularly when you’re working with an agency. You can’t see them hard at work at their desks every day, so it’s natural to wonder whether they’re asleep at the switch. This fear is compounded by the reality of PPC agencies that all too often are asleep at the switch.

Trust comes from results, and in PPC results come from smart people with great tools and great processes. Anticipating and reacting to changes in the landscape requires hard work, knowledge, skills and the flexibility to follow one’s nose.

Search engine optimization could be a tiring task but with time it sure helps you get better traffic.  Take the  Free SEO Preparedness Quiz Visit SEO-Specialist-Online.com

Put down the remote...

Thomas Prendergast — Mon Nov 23, 2009 12:31 am

Author: Thomas Prendergast

Posted: Mon Nov 23, 2009 12:31 am

<font>Put Down the Remote.. That's right, put it down. Get focused here.</font>

I want to show you something that could very well change your life drastically.

But here's the deal, I won't show you unless you're giving this news 100% of your attention.

<font>Okay, are you ready? Are you sure?</font>

I really want you to be totally focused when you read this.

Shut the door, turn the TV off. Make sure you're ready!

Okay....

Now, if you're even remotely serious about becoming massively successful on the internet, is to know what separates the struggling, heartbroken and cash-poor online entrepreneurs and small business owners

From the confident, clued-in marketers pulling down huge numbers and results (yeah, even in this chaotic, soul-sucking
economy)?

No, wait ESPECIALLY in this chaotic, soul-sucking economy.

While average business owners are cowering in bed with the covers pulled over their head

The top marketers are still fearlessly bringing home the bacon, even as everyone else panics and freaks out.

Not sure if you know the answer?

<font>Then youre in luck.</font>

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